See engagement,
not students.
A design-partner motion, not broad self-serve. Free semester pilots earn the evidence institutions require, then convert to per-seat SaaS. Built on three principles: the Two-Witness Rule, privacy by design, and a human-in-the-loop.
TAM · SAM · SOM.
Aha focuses on engagement analytics rather than learning management or content delivery, a large, fast-growing market entered through a deliberately narrow beachhead.
SOM begins with 3 semester-long pilots (Months 3–6) before expanding to 10 universities from Month 7, at $200–300 / instructor / year → a realistic 3-year ARR of $10–15M.
Who we sell to.
Teaches large online classes of 100+ students. Misses non-verbal engagement cues and often only notices disengagement after quizzes come back, weeks too late to help.
A purchase requires four groups to be satisfied, which is why the roadmap runs consent, IRB, and IT-security reviews alongside product development.
One promise, layered by stakeholder.
Giving instructors back the awareness they lose in large online classes, without creating a surveillance environment.
Every intervention is instructor-approved and one-click. Teachers stay in control.
On-device processing, no raw video storage, cameras-off behavioral fallback.
Consent tracking, IRB & FERPA readiness, and the Two-Witness Rule against single weak signals.
Three channels that feed each other.
Instructor advocacy creates demand, integration removes friction, and conference presence opens the institutional door, together they convert enthusiasm into contracts.
Free semester-long pilots let instructors experience the product directly and become internal advocates before any institutional sale.
AdvocacyIntegration places Aha inside a tool instructors already use daily, lowering adoption friction and increasing visibility.
Low frictionPresence at higher-ed IT forums and EDUCAUSE reaches the legal, IT, and privacy stakeholders instructor enthusiasm can't.
Enterprise sale